We didn't start in
a lab. We started
in your home.
InnoGreen Magic was born from years of cleaning real homes in San Francisco — and the conviction that the products most families use every day were never designed with their health in mind.
cleaning experience
in San Francisco
them all
"The best cleaning products I ever used weren't from a store.— Rodrigo · Founder, Innovation Green Products · San Francisco, CA
They were formulas I built myself — because I had to.
Because the alternative was poisoning the homes I was hired to protect."
Rodrigo · San Francisco, CA
Innovation Cleaning Services
the field
From cleaning
floors to changing
the industry.
My name is Rodrigo. I came to San Francisco with nothing but the willingness to work hard and the belief that honest work builds real things. I started cleaning homes — and I was good at it. What began as a way to survive became a business. Innovation Cleaning Services grew to serve hundreds of families across the Bay Area.
But the more homes I cleaned, the more I noticed something that bothered me. Every time I opened a cabinet under someone's sink, I found the same thing: eight, ten, twelve bottles of chemical cleaners. Bleach. Ammonia. Synthetic fragrances that filled the air for hours. Products that burned my hands, irritated my lungs — and that I was spraying on the surfaces where children played and pets slept.
Nobody was talking about this. Nobody was offering a better way.
So I built one myself. From years of hands-on experience, trial and error in real homes on real messes — InnoGreen Magic was formulated to answer one question: why does cleaning something safely have to mean cleaning it less effectively?
The answer is: it doesn't. InnoGreen Magic proves that every day.
How we got here.
Clean homes.
Healthy families.
Better planet.
We exist to replace the toxic chemical cleaners in every American home with one plant-based solution that's safer, more effective, and better for the planet — without asking anyone to compromise.
Natural First. Always.
Every ingredient in InnoGreen Magic is plant-based or mineral-derived. No bleach, no ammonia, no synthetic fragrance — ever. We don't make exceptions because we believe you shouldn't have to.
Designed for Real Homes.
We didn't design InnoGreen Magic in a lab. We designed it in the homes of real families — where children play on floors, pets sleep on surfaces, and the air quality matters as much as the clean.
Less Waste. More Purpose.
One super-concentrated bottle replaces 6–10 conventional cleaners. Less plastic. Less restocking. Less chemical runoff. Every bottle sold is a step toward a cleaner planet — not just a cleaner home.
The values that
drive every decision.
At Innovation Green Products, every decision — from formulation to packaging to pricing — is guided by four non-negotiable values.
Radical Transparency
We publish every ingredient. We explain every claim. We never hide behind marketing language when the truth is stronger.
Performance Without Compromise
Natural doesn't mean weak. InnoGreen Magic was built to outperform — because we tested it on real grease, real bathrooms, real homes.
Community Before Capital
We started in service — cleaning homes for families who trusted us. That relationship is the foundation of everything we build.
Sustainability in Practice
Not just on the label. Super-concentrated formula, minimal packaging, and a refill system designed to reduce waste at every step.
World's First
Sunlight-activated natural cleaner — a genuine product innovation, not a marketing claim
Built in the Field
Developed from 6+ years of professional cleaning experience across hundreds of real homes in San Francisco, CA
Made in San Francisco
Developed and distributed by Innovation Green Products™ · San Francisco, CA 94121
San Francisco, CA 94121
+1 (415) 740-3802
Rodrigo —
Mister Innovation.
"I didn't come here with money or connections. I came here with the willingness to work harder than anyone else — and the belief that doing things the right way always wins in the end."
I came to San Francisco as an immigrant with a simple plan: work hard, build something real, and never cut corners. I started cleaning homes because it was honest work that required real skill and real care. Over the years, that work grew into Innovation Cleaning Services — a professional cleaning company trusted by hundreds of Bay Area families.
But the more I worked, the more I saw a problem nobody was solving. Families were spending hundreds of dollars a year on chemical cleaners that were toxic, wasteful, and frankly — not even that effective. I was using them every day and I could feel the difference in my own health.
So I did what I always do when I see a problem: I built the solution.
InnoGreen Magic is the result of years of real-world testing — not marketing research. Every formula was tested on real surfaces, in real homes, by someone who has cleaned thousands of them. It works because it was built by someone who needed it to work.
My mission is simple: replace every toxic cleaner under every sink in America with one plant-based bottle that's safer for your family, better for the planet, and more effective than anything you've used before. We're just getting started.
The work speaks for itself.
cleaning experience
across the Bay Area
when diluted at 1:4
synthetic fragrances
Not just a product.
A category.
InnoGreen Magic isn't competing with conventional cleaners. It's replacing them — and redefining what a cleaning product can be.
World's First Sunlight-Activated Cleaner
No other cleaning product on the market responds to sunlight. InnoGreen Magic's plant-derived formula undergoes a natural photochemical response under direct UV light — optimizing cleaning performance and producing a visible color shift as confirmation. A genuine product innovation.
Built From Professional Experience
Most cleaning products are designed in laboratories by people who have never cleaned a home professionally. InnoGreen Magic was designed by someone who has cleaned thousands — tested on real kitchens, real bathrooms, real grease, real homes.
One Bottle. Every Surface. 100+ Uses.
Super-concentrated formula that dilutes at 1:4 for daily surfaces, 1:2 for deep cleaning, or undiluted for heavy buildup. One 16 oz bottle replaces 6–10 conventional cleaners. Less plastic. Less spending. Less clutter. More home.
A Brand Built on Real Trust
Before InnoGreen Magic was ever sold, it was used — in the homes of the 1,000+ families who trusted Innovation Cleaning Services. That's not a marketing claim. That's a foundation. The same trust that built the cleaning service is in every bottle.
Clean today.
Protect their tomorrow.
Every bottle of InnoGreen Magic is a choice — for your family's health, for the planet, and for a future with fewer toxic chemicals in the homes where children grow up.