Meet the world’s first color-shift cleaner — activated by sunlight.
InnoGreen Magic is a 100% natural, vegan multi-purpose concentrate that turns cleaning into a sensorial experience. One 16oz bottle makes up to 64oz of ready-to-use cleaner, replacing 10–12 conventional products and caring for you, your family, your pets and the planet.
Choose Solar Active (color-shift in the sun) or Natural (no color change). Both share the same powerful, 100% natural multi-surface formula.
The full InnoGreen Magic experience. The same powerful multi-surface formula with Solar Active technology that changes color in the sun. A visual reminder that cleaning can be a conscious choice.
16oz concentrate · $19.99 – makes up to 64oz ready-to-use.
All the performance, none of the color-change. Perfect if you prefer a classic, clean look but still want a 100% natural and vegan formula that replaces a cabinet full of chemicals.
16oz concentrate · $14.99 – makes up to 64oz ready-to-use.
Keep your InnoGreen Magic going with a compact refill kit. Easy to store, easy to carry, perfect to refill your 16oz bottle and keep your sensorial experience alive without extra plastic.
Refill kit · $9.99 – ideal for refills, travel and cars.
InnoGreen Magic was born to care, not just to clean. It turns a simple task into a sensorial ritual that protects your health and the planet.
Most cleaners are created to attack: attack dirt, attack grease, attack smells. InnoGreen Magic was created to care.
When you spray it on your counters, floors or bathroom, you’re not only removing what you don’t want. You are bringing in natural shine, aromatherapy and protection for your day.
Surfaces look clean, bright and healthy – without fake “wet look” residues or synthetic gloss.
Gentle aromas instead of heavy fumes. Your home smells like a place to breathe, not a chemical factory.
Every dilution is a choice for your well-being, your family, your pets and the planet that hosts you.
Your time is short. Our mission is to be the bridge between you and sustainability: while you clean your home, you are quietly helping to clean the world.
InnoGreen Magic was born in San Francisco with a purpose.
Not from a factory. Not from a corporate boardroom. But from the lived experience of someone who spent years inside the cleaning industry, seeing everything that most people never see.
My name is Rodrigo – also known as Mr. Innovation – and for nearly a decade I have worked directly inside homes, offices and properties across the Bay Area. I’ve seen how products are used, how environments react, and how chemicals silently harm people every single day.
What I discovered changed my life – and it became the spark that created InnoGreen Magic.
We don’t sell “just another cleaning product.” We bring a complete solution to your cleaning problems in one bottle.
InnoGreen Magic was created to make it simple for anyone to clean their home with natural shine, aromatherapy and protection included. It is part of Innovation Enterprise, a group of companies created to modernize and transform the cleaning industry. We develop natural products, sustainable techniques, professional training, smart technology and eco-education to replace outdated methods used for over 100 years.
Every time you choose InnoGreen Magic, you say “yes” to a new way of living: a home that feels good to be in, a body that breathes easier, and a future where your children inherit not just a clean house, but a cleaner planet.
New to eco concentrates or to Solar Active? Here are the answers to the questions we hear most often.
Choose your favorite version and switch your whole home to one natural, multi-use bottle that cares for your family and the planet.
Shop InnoGreen Magic now16oz concentrate · makes up to 64oz ready-to-use · replaces 10–12 conventional products.